King’s full quote: “Yes, if you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter.”
In the article, the memorial’s executive architect, Ed Jackson Jr. explains “I’m the guy that’s making the decisions,” Jackson said. “I informed them of what I was doing. I didn’t ask them for permission, or whether or not they agreed.”
Fortunately, the poorly paraphrased quotation will be replaced with the full quotation, but the situation shows the importance of identifying and communicating with key stakeholders.
Stakeholders are persons or organizations (e.g., customers, sponsors, the performing organization of the public), who are actively involved in the project or whose interests may be positively or negatively affected by the performance or completion of the project. (PMBOK, page 23)
Key stakeholders can make or break the success of a project. When meeting with stakeholders, you should keep notes that estimate their influence and their interest in the project, and specifies their overall goals, and their objections to the project.
Once you have organized information about stakeholders, you easily identify stakeholders on the basis of their power and interest in the project. Broadly speaking, stakeholders can be organized into four groups: